(John Lynch - Marketing Manager, Hometrader)
We've used Videocraft for a number of promotional videos that we've done here at Hometrader, using our celebrity presenter in particular, and we've also used Videocraft to prepare for us a lot of our training content on video.
We regard the quality of the material that Videocraft produced for us as excellent. We've reproduced it now thousands of times and right from start to finish, they really produced a fantastic product.
Our promotional video has been great in helping us produce sales. It's a message that's far better than any printed message we can get across to get people to actually try our product.
Videocraft spent a lot of time with us before we produced our material. In each case where we were producing a video with them, they went to a lot of trouble to make sure that they knew what we were trying get before we started. As a result of that we always got a final product that more than met our brief.
We're using our video in a number of different ways now. We've added it to our website and we've included it into our presentation rooms around Australia and all of our sales presenters are using some part of the video in their one on one sales presentations.
I think that Videocraft produced a fantastic quality production and no doubt about it, it's a really good end product that was worth every cent we paid for it.
I think for Hometrader, the main comment that we can make about the material that we produced with Videocraft is that it causes our phone to ring. We distribute it in its thousands around Australia every year. As a result of distributing it, the phone calls - people come in - they buy our products - we're more successful - we release more products. So, we can give it probably the best stamp of approval of anyone, in that they actually sell what we produce.
